
How this viral Italian media is bringing generations together? Interview with Alessandro, co-founder of Will Media
If you’re Italian and under 35, chances are you have heard of Will Media. Launched in 2020 on Instagram, Will Media has become a prominent presence in the media landscape, capturing the attention of Italian youth and beyond with 2.9 million followers across platforms, 1.3 billion impressions on Instagram only in 2022, and 17 million podcast download per year. We talked to the co-founder of Will-Media, Alessandro Tommasi, to delve into the story and explore the key factors contributing to its rem